Here are a few examples of Coca-Cola memorabilia that have sold for high prices: 1899 Coca-Cola Delivery Truck - In 2017, a vintage Coca-Cola delivery truck from 1899 sold for $260,000 at an auction in Texas. 1906 Coca-Cola Glass Bottle - In 2011, a rare 1906 Coca-Cola glass bottle sold for $110,700 at an auction in California.
Coke Zero was a successful brand launched by the Coca-Cola Company in 2005. Coca-Cola Zero was especially popular among 30 to 49-year olds in the United States, as just over half of this age group
“So stunning was Diet-Rite Cola’s impact on the soft drink market in the early 1960s,” reported Georgia Trend, “that its acceptance could be compared to the beginnings of mighty Coca-Cola
Coca cola are a franchise operation. They sell the syrup to restaurants and bottlers who then sell to consumers or retailers. So the amount of money per bottle that goes to coca cola is relatively low. For example, maybe the cost of a bottle is 50% retailer markup, 10% transportation, 20% bottler, and only 20% left for coca cola.
The best way for Coca-Cola to address its plastic problem is to increase refillable bottles – which can be used up to 25 times (avoiding 24 single-use bottles) if made of plastic, and up to 50 times (avoiding 49 single-use bottles) if made of glass.
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